Blog

How to Shape Your Online Presence With User Generated Content

In today’s digital world, the content you share helps shape the way people see your brand. This includes everything from how you Tweet, the blog posts you publish, and the visuals you share.  As consumers crave more authentic experiences with brands, user-generated content (UGC) becomes increasingly important for creating a relevant and credible...

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Why Customer Reviews Are So Important Post-Pandemic

2020 was a rough year, to say the least. People have been through a lot this past year and have become less trusting and warier about brands they buy from. Throughout the pandemic, we’ve seen significant shifts in how consumers evaluate and interact with brands from different industries.   Some consumers find convenient new ways to buy essent...

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6 Easy Ways to Incorporate Reviews in Your Marketing Campaigns

When a friend recommends a film, you mentally add it to your watchlist, just like if you’re on the hunt for a new shampoo, you might ask your close circle for recommendations.  Passing on tips to friends and family has been a common way to transfer information for thousands of years - and it’s not going anywhere anytime soon. In fact, word of mo...

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The 7 Most Important Places to Put Reviews on Your Website

All website visitors have the potential to become customers - if you guide them down the right path. After all, they’ve landed on your website for a reason, whether it’s to learn a bit more about you or browse your products and services.  Here’s the thing: the buying journey starts long before a visitor lands on your site. It begins when a custo...

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How to Level Up Your Email Marketing Campaigns With Reviews

Customer reviews are the highest form of social proof. They let future customers learn about the experience of like-minded people and get a glimpse at the results they can achieve. Plus, they instill trust and confidence. Paired with the power of email marketing, they’re an unstoppable force in your campaigns. Why Use Reviews in Your Email Mark...

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8 Reasons Why Reviews Are Essential to Brand Success

It’s becoming increasingly hard to stand out amongst the competition. The Internet has made it a free-for-all, with brands no longer limited to their local area. This new wealth of choice makes it harder than ever to convince new customers that you’re the business for them. Enter reviews. Reviews help on-the-fence customers make a decision an...

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The Importance of Social Proof on Your Website (And How to Show It)

Unless you provide your potential customers a great reason to buy your product, they won’t. They have a million other things to do and a lot of alternatives to what you’re offering. So you need to convince them, in the few seconds that they’ll be reading your website, that your product or service is the right choice. That’s a lot of pressure....

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5 Key Ways to Use Online Reviews for Local SEO

Reputation is incredibly important in business. What people are saying about your business dictates the first impression other prospects have when they come into contact with your brand. This is especially true when it comes to what customers are saying about you online simply because the internet is such a public thing. This means you should...

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The Ultimate Guide to Star Ratings in Google Search Results

Want more visitors to your site? Of course you do. That’s why you need to be displaying star ratings on your Google search results snippet. Like this: That site stands out from the others on the page. It’s an important signal to searchers saying that the site is a good resource. And that motivates people to click. How motivating is...

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6 Steps to Building a Wildly Successful Customer Experience Strategy

If you’ve never thought about creating a customer experience strategy, it’s time to start. The latest digital marketing trends report by Econsultancy and Adobe found that the majority of businesses identified customer experience as the single most exciting opportunity over the last year. Image source Customer obsession is the latest craze...

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